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What is Online Behavioral Advertising? Online behavioral advertising (OBA) is sometimes called ‘interest-based advertising’ (IBA) and is the practice of collecting data from a particular computer or device (smartphone or tablet) regarding the internet-viewing behavior that occurs over time and across different internet properties or websites. Data collection organisations and advertising companies enable this by …

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Opting Out of Online Behavioral Advertising (OBA) –

Why is Behavioral Advertising Important? Advertising and marketing have played a key economic role in funding much of the content, information, community and communication services that billions of consumers use – for free – every day on the internet. One fundamental element of the advertising model is Online Behavioral Advertising (OBA), which is sometimes termed …

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