Blog

Jargon Buster

All the important behavioral advertising terms are explained below in  a bid to enhance your understanding of the key terminology used when discussing it;  Advertising Network Otherwise known as ad networks, these are entities that connect advertisers to Websites that they want to host advertisements.  Associated Entities will be “Associated” in this Guideline if they …

Jargon Buster Read More »

Your Ad Choices

What is Online Behavioral Advertising? Online behavioral advertising (OBA) is sometimes called ‘interest-based advertising’ (IBA) and is the practice of collecting data from a particular computer or device (smartphone or tablet) regarding the internet-viewing behavior that occurs over time and across different internet properties or websites. Data collection organisations and advertising companies enable this by …

Your Ad Choices Read More »