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FAQs

To help you understand behavioral advertising in more depth, below is a list of frequently asked questions around the subject;  What Is Online Behavioral Advertising? Online behavioral advertising is a way of using anonymous information about web browsing activity to group Internet-enabled devices into interest groups and serve advertisements based upon those interests. Behavioral advertising …

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Opt-Out Help Page

To help you understand the opt-out options available to you and the processes behind them, it is important to highlight some of the key information. Many people make the mistake of assuming that by choosing to opt-out of behavioral advertising using the page provided on this website, means that you will no longer receive advertising …

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Jargon Buster

All the important behavioral advertising terms are explained below in  a bid to enhance your understanding of the key terminology used when discussing it;  Advertising Network Otherwise known as ad networks, these are entities that connect advertisers to Websites that they want to host advertisements.  Associated Entities will be “Associated” in this Guideline if they …

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